- Design is one of the most important disciplines within the context of the 20th and 21st Centuries due to its comprehensive scope of action and structural approach. It is a problem-solving methodology that integrates domains as different as ethics and aesthetics, economy and culture, sociology and engineering, among many others.
- It is a human-centred discipline with great potential to create solutions for a fast-changing society, where flexibility and adaptability are paramount.
- The scale of what we are designing today has shifted from products to industries and economic systems. Who we are designing for has expanded from a solitary user to an intimately connected web of people, spanning the globe.
- Design is an innovative discipline that is able to integrate the needs of people and the possibilities of technology, taking into account economic success and positive environmental and social impact.
- It is a deeply human process that taps into aptitudes we all have but which are overshadowed by more conventional problem-solving practices.
- It makes use of our ability to be intuitive, to recognize patterns, to construct ideas that are emotionally meaningful as well as functional, and to express and distinguish ourselves in ways that go beyond words or symbols.
- Design is also dedicated to communication and to sharing knowledge and information, standing as a system that promotes innovation and economic development while including culture, social cohesion and environmental sustainability.
- When it comes to protecting and updating fragile universes such as the ones related to cultural or social dimensions, design is the best tool, assimilating what is desirable from a human point of view with what is technologically feasible and economically viable.